what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Friday, Oct 31, 2025
what do you think of design as it is portrayed today?
i think the true definition of design has been lost to a great extent. design today is assigned to so many practices. first off, the word “design” should differ from the word “decoration,” and “design” does not equal “art”. they are three distinct words and should represent three different disciplines, but unfortunately read more
what a surprise to see hedi slimane’s updated (y)sl logo. as brilliant as hedi is and as much as we love his work, this was his one grave mistake on behalf of the brand. in this day and age, factory-styled faceless-identities are churned out by ‘art decorators’ where david yurman and donna karan are interchangeable logos. hedi, you had a beautiful and iconic ‘face’ designed by a.m. cassandre back in 1963 which became synonymous with the brand to work with, what happened? read more
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
please visit our official company website
