the good: walk a day in our shoes – this is why we don’t pitch creative work…


you should try that some time… as a principle, our agency generally refrains from involvement in pitches. this is not because we are special, but rather because creating custom-tailored work – as we do for each and every client – is much, much more involved than the one-size-fits-all advertising solution widely offered by traditional agencies. this funny clip, turns the tables of our silly industries “peculiar pitch complacency” (now that’s a mouth-full) to shed some light on this lovely tradition…  it’s worth a watch, whether you’re on the inside, or the outside. gratitude and much credit goes to zulu alpha kilo for creating this enlightening clip. good work.