BACKSTAGE

BACKSTAGE: AT THE NIKE ROCKSTAR EVENT

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during the creation of the nike dance event, featuring choreographer jamie king (who has been working with madonna since 1996), ceft and company used the set they had designed at the DIA art center in new york to stage an editorial shoot for doing bird magazine. the story featured model inguna butane, a dancer herself, wearing nike’s new dance gear mixed with vintage designer dresses. this was an unexpected and smart way to introduce nike’s new line of dance wear to opinion leaders across the world.

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backstage: from the stephen knoll shoot

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stills from behind the scene of the print and tv shoot for celebrity hair stylist, stephen knoll, and his line of hair products by kosé of japan. british director steven mead and fashion photographer josh jordan were selected to create the campaign. you can see the television commercial and the print ads on our official website.

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