BACKSTAGE

BACKSTAGE: AT THE NET-A-PORTER BEAUTY EVENT

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net-a-porter completely changed the way we shop for fashion, and now they are going to change the way we look at beauty with their new campaign: net-a-porter, “turning beauty on its head”.

for net-a-porter’s 1 year anniversary event ceft and company strategized, designed and produced the event in new york. to spread the word, the agency devised an upside down photo-op room that spread across social media and reached 13 million impressions in just 3 days. the 2 day invite-only event was attended by editors of vogue(sarah browne), teen vogue (elaine welteroth), w magazine (katie jayne becker), nylon (katie dickens), instyle (kahlana barfield) and their peers. check out the massive reach at #NETabeauty.

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BACKSTAGE: WITH SAARA SIHVONEN FROM SUPREME MODELS

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our latest adore shoot with supreme model saara sihvonen, the fresh face at the latest saint laurent show as well as the spring couture show for chanel. we loved working with her and are excited about the next stages of the production. photography by karen collins.

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BACKSTAGE: WITH PHOTOGRAPHERS SANTIAGO AND MAURICIO FOR NIKE

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the talented photography duo backstage with ceft and company, mixing up the potion that resulted in magical visuals that came to life in our nike app. a beautiful endeavor with some of the industry’s finest; styled by V magazine’s belgian-born stylist tom van dorpe and olympic medalists allyson felix, alex morgan, paola espinosa and kira dikhtyar.

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BACKSTAGE: WITH MODEL KATE BOGUCHARSKAIA

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candid backstage shots of our adore campaign with model kate bogucharskaia from next. she’s walked the runway for chanel, ann demeulemeester, chloé, louis vuitton and many more; these stills taken by photographer karen collins. 

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