what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Saturday, Jun 13, 2026
behind the scenes with ceft and company and model coco rocha as she tap dances for white house black market’s spring 2012 campaign, the WHBM spot was directed by johan renck.
ucef hanjani, creative director and founder of ceft and company with sandra ranke, sara ellison and director johan renck on set of the filming of “a musical odyssey”.
creative director ucef hanjani and photographer karen collins with model patricia van der vliet backstage for adore japan.
abc news wrote, “gone are the long, flowing white skirts of yesteryear as serena williams proved in a black-cat outfit and knee-high boots courtesy of nike during her warm-up at the US open” – catwalk on the court / tennis fashionistas.
the krug campaign prints and film won the prestigious gold award at the world luxury awards in monaco, and proved that the ultimate celebrity campaign is one that is about a person’s work and achievements, not the mere facade of a celebrity or physicality of being. these stills and film portray each one of these amazing people through their work and passions in life, opening a door to an intimate side of each that only krug has access to. (all ambassadors were selected and contacted through ceft and company and its partners).
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
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