we spend millions of dollars, advertising products and saying very little else… toscani (who also over saw colors magazine, as well as fabrica, a communication research center established by the benetton group) wanted to say something more… something positive, and thought provoking… all while selling the products he was tasked to sell. make people like your brand and people will buy your product – that still remains true…. his work for benetton will forever be remembered.
we love the amazingly immaculate reproduction of the NASA graphics standards manual by richard danne and bruce blackburn, reprinted through crowdfunding via kickstarter. this was the brain child of by jesse reed and hamish smyth who took the task and secure enough interest to produce this iconic design piece. thank you guys for our copy and congrats on this beautiful work. the book features color reproductions of the original NASA 35mm slide presentation, and scans of the ‘managers guide’, a follow up booklet, distributed by NASA. a wonderfully historic reference for any design studio. you can source your very own copy at this link here.
at ceft and company, we’re continually collaborating with our clients to break free from traditional marketing strategies and deliver innovative, results-driven solutions. be it crafting a viral social media event for net-a-porter, executing direct marketing campaigns for white house black market, building a digital showroom, or all the press generation efforts for nike and timberland… we always start by aligning with our clients’ goals—and then we challenge the status quo to achieve them. while flagship stores will always have their place in a brand’s arsenal, the new opportunities are surely something to talk about, as they could… read more
the ever-present seascapes continue to inspire us into the deep end. hermes collaborated with sugimoto in the creation of a series of limited edition scarves bearing his color polaroids. above, the lake superior stands still for all eternity. the central theme of sugimoto’s work, capturing time, provides the defining principle of his ongoing series, including “dioramas” (1976–), “theaters” (1978–), and “seascapes” (1980–). we are big fans.
the ghost of charlie, revlon’s iconic historic brand, is alive and well in this beautiful fragrance advert for chloé. we love this uber-chic image by multi-talented duo inez van iamsweerde and vinoodh matadin, featuring model raquel zimmermann. sometimes what you have in front of you is not as apparent as it is to others miles away. this was a lost opportunity for charlie who abandoned their brand back in the 80’s. we hope to change that alongside them in the near future.
