what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Tuesday, Mar 31, 2026
in collaboration with nike, ceft and company helped create the platform, visuals and the design for a series of images featuring heptathlete morgan lake along with highlights from nike’s fall collection featuring model oda nordengen. styled by zara zachrisson and photographed by paul jung in new york.
great idea, but unfortunately against the law… “paying influencers to promote your product (on social media, instagram, etc) without disclosure of such to the public can be considered a breach of federal trade commission guidelines.” case: lord and taylor vs federal trade commission…” in the heat of today’s social-media-frenzy, it is important to understand what laws apply, at least in the US market. this nugget was shared with us by our legal advisors during a recent project, and once again confirms that while many things appear simple, doing them… read more
we are excited about our collaborations with “the california project” and developing a series of “functional branding tools” for the varied needs of this unique art/fashion collective out of… guess where? california. more to come…
our friend, and editor-in-chief of refinery 29, christene barberich, at todays chanel SS16 airlines stint
we do miss the hay-days of paris fashion week, like those exciting shows put up by viktor & rolf and the like. however, karl lagerfeld is no stranger to marketing, and he’s quite clever at it, repeatedly making chanel stand apart from the other shows. after all, it’s one of the few big players to not be owned by a conglomerate. chanel billionaire patrons/owners, alain and gerard wertheimer, still walk in unnoticed but the show rarely does. great set, and a very clever photo opportunity for social media indeed, one to rival all photo-ops even that of net-a-porter’s upside down room…
at ceft and company, we’re continually collaborating with our clients to break free from traditional marketing strategies and deliver innovative, results-driven solutions. be it crafting a viral social media event for net-a-porter, executing direct marketing campaigns for white house black market, building a digital showroom, or all the press generation efforts for nike and timberland… we always start by aligning with our clients’ goals—and then we challenge the status quo to achieve them. while flagship stores will always have their place in a brand’s arsenal, the new opportunities are surely something to talk about, as they could… read more
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
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