resolution now: to a great new year

ceft-and-company-christmas-card

wishing you all a lovely year ahead, filled with adventure, innovation, and consistently good coffee… thank you everyone for the warm wishes, and we look forward to seeing you in new york city, the coffee is on us.

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backstage: holiday pop-up party

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nothing is more exciting in december than having our agency filled with friend, drinks, good music, and some competitive ping pong. thank you all for being a part of it. to a wonderful new year filled with peace and love. co-sign that hally for the new york creative community!

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the good: walk a day in our shoes – this is why we don’t pitch creative work…

RFP-agency-pitch

you should try that some time… as a principle, our agency generally refrains from involvement in pitches. this is not because we are special, but rather because creating custom-tailored work – as we do for each and every client – is much, much more involved than the one-size-fits-all advertising solution widely offered by traditional agencies. this funny clip, turns the tables of our silly industries “peculiar pitch complacency” (now that’s a mouth-full) to shed some light on this lovely tradition…  it’s worth a watch, whether you’re on the inside, or the outside. gratitude and much credit goes to zulu alpha kilo for creating this enlightening clip. good work.

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