the good: lexus, gareth pugh immersive fashion week ny show

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during the SS2015 shows in new york, lexus did something quite interesting on a marketing level. as you may know, as its main sponsor, mercedes practically owns the new york fashion week. so what could lexus do to counter their rival’s efforts? their answer was to sponsor gareth pugh, the talented british designer who actually does not show in ny, but rather in london’s fashion week, and bring him to new york to give fashion week a taste of creativity. we were invited and were delighted to see such a spark of genius that only a sponsorship like this could afford. the show was less about his line and more about a feel and direction resulting in a presentation that was abstract and full of delight. well done lexus.

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OUR WORK: change the way you love your music

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vidFlow is your single source for curated HD music video playlists online. available on desktop, ios devices and android, the app streams over 80,000 music videos in an interface that is fast and easy to use. we developed the visual identity and designed the user experience (UI and UX) of the apps and website.

View finished work

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INSPIRATIONS: hiroshi sugimoto’s lake superior

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the ever-present seascapes continue to inspire us into the deep end. hermes collaborated with sugimoto in the creation of a series of limited edition scarves bearing his color polaroids. above, the lake superior stands still for all eternity. the central theme of sugimoto’s work, capturing time, provides the defining principle of his ongoing series, including “dioramas” (1976–), “theaters” (1978–), and “seascapes” (1980–). we are big fans.

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