what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Saturday, Nov 7, 2026
we are really excited to share our latest work on charlie for revlon. the newly redesigned eau de toilette and body fragrances will be introduced into the UK market in spring of 2014, and hopefully followed by international roll-out in the near future. you can see the full work on our official website. there is a lot more to this relaunch, so keep an eye out for it.
we are excited to be collaborating with the company that turned fashion on its head. what could net-a-porter do for beauty? stay tuned for more to come.
since 1895, berluti has been handcrafting some of the world’s finest menswear; from shoes, boots and hand-tooled bags to bespoke tailoring that fulfill the definition of true luxury. we were honored to attend the launch of their madison avenue store just before new york fashion week, and it was quite clear that the energy put behind this legendary brand was here to stay. read more
our latest adore shoot with supreme model saara sihvonen, the fresh face at the latest saint laurent show as well as the spring couture show for chanel. we loved working with her and are excited about the next stages of the production. photography by karen collins.
the ghost of charlie, revlon’s iconic historic brand, is alive and well in this beautiful fragrance advert for chloé. we love this uber-chic image by multi-talented duo inez van iamsweerde and vinoodh matadin, featuring model raquel zimmermann. sometimes what you have in front of you is not as apparent as it is to others miles away. this was a lost opportunity for charlie who abandoned their brand back in the 80’s. we hope to change that alongside them in the near future.
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
please visit our official company website
