what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Wednesday, Nov 4, 2026
the ever-present seascapes continue to inspire us into the deep end. hermes collaborated with sugimoto in the creation of a series of limited edition scarves bearing his color polaroids. above, the lake superior stands still for all eternity. the central theme of sugimoto’s work, capturing time, provides the defining principle of his ongoing series, including “dioramas” (1976–), “theaters” (1978–), and “seascapes” (1980–). we are big fans.
ucef hanjani: does design = communication? stefan sagmeister: no. not all design needs to communicate. not everything needs to tell a story. not every designer is a storyteller, despite many claims to the contrary.
uh: does design need ideas? why? ss: an idea is a new way of approach… evolution designed us so that we develop, that we grow, this is the reason why we find ideas pleasurable. as a viewer, if i see something i have not seen before, i experience the sensation/emotion of surprise. surprise might be the best strategy when it comes to communications where we can count on the attention of a viewer only for a short period of time. read more
jennifer lopez historic campaign for louis vuitton.
we are sure, many of you have uttered these very words. the opinion leaders at the tip of our very tall pyramid, have been carrying this sentiment for years now. but the answer, fortunately or unfortunately, is that “it ‘aint exactly over yet”. that said the faux-gloss of celebrity endorsements, be it for fragrances or fashion or food, are fading fast. this is the new-wave, even amongst the general market, where the tendency is moving towards reason and rational for loyalty and not just a celebrity name attached to some random brand. laundering uninspiring products and generically scented perfumes, backed by cliche adverting visuals (celebrity head-shots next to product A) was never the smart way to build a brand nor consumer loyalty. tempting as it was for its short term gains, read more
better late than never… we finally snapped a photo of our lovely design for nylon magazine’s limited-edition issue featuring actress olivia wilde photographed by marvin jarrett.
collaborating on a special edition, we are delighted to present the first flammable piece by ceft and company… the ceft+le labo candle. hand-poured, hand-dipped and craving to be burned.
recent updates from ceft and company
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our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
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off the record chats about the industry with friends we love to work with
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