ucef hanjani: does design = communication? stefan sagmeister: no. not all design needs to communicate. not everything needs to tell a story. not every designer is a storyteller, despite many claims to the contrary.
uh: does design need ideas? why? ss: an idea is a new way of approach… evolution designed us so that we develop, that we grow, this is the reason why we find ideas pleasurable. as a viewer, if i see something i have not seen before, i experience the sensation/emotion of surprise. surprise might be the best strategy when it comes to communications where we can count on the attention of a viewer only for a short period of time. read more
jennifer lopez historic campaign for louis vuitton.
we are sure, many of you have uttered these very words. the opinion leaders at the tip of our very tall pyramid, have been carrying this sentiment for years now. but the answer, fortunately or unfortunately, is that “it ‘aint exactly over yet”. that said the faux-gloss of celebrity endorsements, be it for fragrances or fashion or food, are fading fast. this is the new-wave, even amongst the general market, where the tendency is moving towards reason and rational for loyalty and not just a celebrity name attached to some random brand. laundering uninspiring products and generically scented perfumes, backed by cliche adverting visuals (celebrity head-shots next to product A) was never the smart way to build a brand nor consumer loyalty. tempting as it was for its short term gains, read more
better late than never… we finally snapped a photo of our lovely design for nylon magazine’s limited-edition issue featuring actress olivia wilde photographed by marvin jarrett.
collaborating on a special edition, we are delighted to present the first flammable piece by ceft and company… the ceft+le labo candle. hand-poured, hand-dipped and craving to be burned.
we are really excited to share our latest work on charlie for revlon. the newly redesigned eau de toilette and body fragrances will be introduced into the UK market in spring of 2014, and hopefully followed by international roll-out in the near future. you can see the full work on our official website. there is a lot more to this relaunch, so keep an eye out for it.
