Our work: timberland classics

it isn’t always easy, making something so basic, into something so cool. in the case of timberlands… there was definitely a history, and sense of authenticity. there were those who came before us, and put on their timbs with pride and attitude – the brands dna shows us all the road… that is if you know where to look.

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Bulletin: How Timberland Made itself fashion-weeks biggest thing

we have no idea… “a collaboration with pharrell’s louis vuitton blew the doors down a half-week before it was even revealed, immediately doubling searches for timberland on google. five days before the shows began, the LV timbs were already the biggest thing at paris fashion week.⁠
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 the timbs vibe was so infectious that drake, a continent away, got in on the action… an LV co-sign would make any brand’s month, let alone year. instead, timberland used it as a springboard to stomp all over fashion week, standing 6″-tall as the first workboot in fashion.⁠” – highsnobiety

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bulletin: excerpt from our talks on brand evolution and dna

can brands change direction? if so how to do it and how to convince your audience that your decisions are genuine. here is an excerpts from our recent talks by our cco and co founder of ceft and company, ucef hanjani, for the “spark sessions” at anheuser busch. the talk was titled “the pitfalls of market-derived dna” and you can watch the full session via link below.

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Backstage: Timberland after party metrograph nyc

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good fun last night. a great night at one of our favorite new york places with one of our favorite brands. credits go to the timberland team, karla otto and highsnobiety. what a great team up… not to mention rakim with hand-on-deck!!