BACKSTAGE: WITH PHOTOGRAPHERS SANTIAGO AND MAURICIO FOR NIKE

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the talented photography duo backstage with ceft and company, mixing up the potion that resulted in magical visuals that came to life in our nike app. a beautiful endeavor with some of the industry’s finest; styled by V magazine’s belgian-born stylist tom van dorpe and olympic medalists allyson felix, alex morgan, paola espinosa and kira dikhtyar.

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THE GOOD: MONCLER CHANNELS DAFT PUNK IN THEIR WINDOW DISPLAYS

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moncler’s visual team consistently creates great, dramatic yet simple window displays internationally. we dig this retro-future-meets-daft punk style window here in new york city. the juxtaposition of light and shadow leaves nothing more to be desired except the dress; it’s a totally illuminated steampunk dream.

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OUR WORK: LE CABINET DE CURIOSITÉS, CHAMPAGNE KRUG ADVERTISING CAMPAIGN FOR LVMH

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the ultimate celebrity campaign is one that’s about the work and achievements that made the person a celebrity, not the facades or the physical self. for such a campaign to work, you’d have to dig deep to find the real innovators and true stars. ceft and company hand-picked and created this auto-portraiture campaign that gives the viewer a glimpse into the inner workings of geniuses such as director david lynch, editor graydon carter, astronaut buzz aldrin, architect jean nouvel, and actress anjelica huston. this is still one of our favorite campaigns to date.

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