what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Thursday, Nov 5, 2026
what do you think of design as it is portrayed today?
i think the true definition of design has been lost to a great extent. design today is assigned to so many practices. first off, the word “design” should differ from the word “decoration,” and “design” does not equal “art”. they are three distinct words and should represent three different disciplines, but unfortunately read more
what a surprise to see hedi slimane’s updated (y)sl logo. as brilliant as hedi is and as much as we love his work, this was his one grave mistake on behalf of the brand. in this day and age, factory-styled faceless-identities are churned out by ‘art decorators’ where david yurman and donna karan are interchangeable logos. hedi, you had a beautiful and iconic ‘face’ designed by a.m. cassandre back in 1963 which became synonymous with the brand to work with, what happened? read more
we are excited to start a collaboration with our friends at le labo. keep a nose out.
ceft and company’s creative director ucef hanjani was featured in the september 2013 issue of japan’s “men’s club” magazine. he spoke about new york life, his work, and his favorite new york places. photographed by read more
directed by ellen von unwerth and created by ceft and company, model coco rocha charms us once again in “the heart of workwear”. in the spot, she’s showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the “workkit” commercials, beginning with “a musical odyssey” and followed by “alter ego“, with a message that suggests: workwear can be dull but it doesn’t have to be.
“in our spot we wanted coco rocha to bring a sense of vibrance and freshness to her otherwise static, robotic work environment, and she did that in folds…” – ucef hanjani, creative dir. ceft and company.
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