ceft and company receives yet another nod from the monaco world luxury award, this time for our work on the nike london olympics etiquette book. the monaco luxury award is the only global creative competition honoring creative excellence in luxury communication. awards aside, here is how the press felt about our work:
“the book…is one of the more impressive bits of printed paraphernalia to have come out of all things olympics-related…” –style bubble
“this is a beautiful 1950s-inspired etiquette book.” –creativity online read more
fashion campaigns change each season, and seldom do they carry the brand’s personality. tom ford, prada, ralph lauren, calvin klein and a handful of others can be credited for their focused point-of-view, but the rest sway in the wind like dried reeds. this campaign for versace came roaring out of the mags like a ray of light. never had versace presented itself in such a different and appropriate manner than these series of photographs by steven meisel. read more
behind the scenes with photographers sofia sanchez and mauro mongiello and beautiful model tanya dziahileva for japanese fashion brand adore.
nike engages art photographer ryan mcginley for his first commercial endeavor for an event during new york fashion week. ceft and company collaborated with nike on the creation of the visual elements, including the posters, the invite, collaterals given away at the event, and the website. this was a chapter that started photographer ryan mcginley’s future commercial work for w magazine, mercedes, levis and many more. never of course “as good as the first time”… if we may say so.
this series was the first set of nike sponsored shoots with photographer terry richardson. the effort was targeted specifically towards opinion leaders and the fashion elite; those who appreciate innovative designs that first and foremost are functional, but also happen to be current and chic. the focus was to create visuals that were appropriate for the market, yet filled with the energy that embodies the nike brand.
