the good: social media is a miserable bore, unless of course it’s done well…


great ideas don’t have to be expensive, they just have to be… this one is smart, appropriate, and simply brilliant. we love this social media content campaign by paris based librairie mollat for their instagram channel. the staff members simply picks a book out,  strike a pose to make the photo, and off it goes onto their instagram feed on a daily basis. it sells books, but it also sells the kooky attitude of the brand. well done chaps.